Create/Edit Visitor Report

This screen displays the Visitor Report and allows you to change the summary layout, filters, and save the Visitor Report. Each time you run a saved Visitor Report, there is no delay the data, it is always reported in real-time.

Summarizing & Filtering Visits

Visitor Reports are built based on the the four main attributes of every website visit:

Date Range

When did they arrive?
Year: You can summarize or filter all visits by calendar years.
Month: You can summarize or filter all visits by calendar months.
Day: You can summarize or filter all visits by calendar days.
Site Search Terms: You can summarize or filter all visits by what a visitor searched for on your website.

Referrals

Where did they come from?
URL: You can summarize or filter all visits by the actual URL of the previously viewed web browser page of the Visitor.
For example: "http://www.previouswebsite.com/anotherpage.html"
Host Name: You can summarize or filter all visits by the Host Name (or Domain Name) visited before landing on your website.
Search Engine: You can summarize or filter all visits by search engine.
For example: "http://www.google.com/search?hl=en&q=keyword+phrase+here" results in the Host Name "google.com"
Search Term: You can summarize or filter all visits by the Search Terms, or keywords and keyword phrases entered into the search bar of a search engine site that was used to find your website.
Pay Per Click / Organic: You can summarize or filter all visits by whether the Visitors clicked on a paid ad link or a free search engine results link.
First Visit: You can summarize or filter all visits by whether this is the first visit to your website.  
NOTE: A browser cookie is stored on the visiting computer so return visits won't count as first time visits.
Landing Page: You can summarize or filter all visits by the first Page on your website that the Visitor "lands on" when entering your website.
Tracking Code: You can summarize or filter all visits by the LAST Tracking Code that is added to any of your website links that the Visitor clicked on.

For example: if you broadcast an e-mail Campaign with a link to a landing Page on your website  like this: "http://www.mywebsite.com/pages/landingpage?t=12345", then the reports will show the visit as resulting from the tracking Code "12345", and this value will also be stored with any resulting Order as well.
Affiliate Code: You can summarize or filter all visits by the FIRST Affiliate Code that is added to any of your website links that the Visitor clicked on.

For example: if one of your Affiliates broadcast an e-mail Campaign to advertise your website, or added a link to advertise your website on their own website, like this: "http://www.mywebsite.com/pages/landingpage?a=98765", then then the reports will show the visit as resulting from the Affiliate Code "98765", and this value will also be stored with any resulting Order.

Actions

What did they do when they were here?
Page Views: You can summarize or filter all visits by the number of Pages viewed by the Visitor.
Custom Forms Submitted: You can summarize or filter all visits by whether a Custom Form was submitted (created a Submitted Form).
Custom Form Name: You can summarize or filter all visits by the Custom Form Name submitted.
Order Created: You can summarize or filter all visits by whether an Order was created.
Order Retrieved: You can summarize or filter all visits by whether an Order/Cart was retrieved by a User from their My Account Page or from a Saved Cart bookmark (link).
Order Checked Out: You can summarize or filter all visits by whether an Visitor started the checkout process.
Order Completed: You can summarize or filter all visits by whether an Order was successfully placed.

Geographics

Where are our customers and members from?
City: You can summarize or filter all visits by the Customer's Billing Address City.
State: You can summarize or filter all visits by the Customer's Billing Address State/Province.
Zip Code: You can summarize or filter all visits by the Customer's Billing Address Zip/Postal Code.
Country: You can summarize or filter all visits by the Customer's Billing Address Country.
Currency: You can summarize or filter all visits by the Currency that the Customer chose during the order process (if multi-currencies are enabled).

Value

How much did they spend or donate?
Total Order Amount: You can summarize all visits by the total number of Order for any visit attribute. 
Average Order Total: You can summarize all visits by the average Order Total for any visit attribute.

TIP: Visitor Reports are shared among all Visitor Report Managers, so you can setup reports for others to run and view.  However, you should also take care when editing someone else's report.

NOTE: Deleting a Visitor Report does not delete any Visitor data.